V&A SS25 Campaign

The latest collaboration between Love & Roses and the V&A, shot in Mexico, where I attended the shoot to assist with flat-lay photography on set. As Lead Designer on the campaign, I developed the overall style pack and visual direction, creating a cohesive look and feel across all touchpoints. Deliverables included social launch assets, carousel’s, reels, a digital look-book, and email design, all created to support the campaign rollout across social platforms, PR events, and wider brand communications.