SS25 Art Direction
For SS25, we evolved the Friends Like These social identity with clean, detail-led visuals that bring the product to life. As lead designer, I took the concept from idea to art direction and final edit, building a colour-trend story that playfully used food to drive engagement.
Focusing on how to bring SS product to life in colour/pattern stories and outfit builds. The aim is to always think how to tell the story of the product so it is clear and exciting for the customer to watch.
Laura Whitmore was our celebrity AW23 collaboration. I produced a look and feel to show off her fun personality and profession, working in TV. This was rolled out for social platforms, lookbooks, emails and flatlays to help show off the product.