Yellow Story

Art direction for Friends Like These social assets, focusing on a butter yellow trend for socials. Leading the creative from concept through to on-set collaboration with photography and props. The focus was on creating high-quality imagery and video, highlighting the details and movement of the product.

The flatlay was inspired by the colour, using food for a unique and fun way to engage the customer. Embossing the FLT logo into the butter created a more personal touch to the asset that was eventually used on socials.